![Sustainable vs. Fast Fashion: Decoding the Environmental Impact and Choosing a Conscious Closet](https://www.ventists.com/images/1fbd0cde4caed048d730e2024457dddf.png)
Sustainable vs. Fast Fashion: Decoding the Environmental Impact and Choosing a Conscious Closet
Fast fashion, characterized by quick turnaround times and low-cost production, has gained immense popularity over the past few decades. Brands like H&M, Zara, and Forever 21 have made fashion accessible and affordable for the masses. However, the convenience and affordability of fast fashion come at a considerable environmental cost.